Flow’s stand for Collect 2025 focuses on the ‘Spirit of Things’. The theme expresses how hand-crafted objects are imbued with ‘spirit’ – they evidence the process of their maker and come alive through our sensorial encounter with materials. 

The simple pleasure of experiencing this spirit, particularly in ‘everyday things’, is central to the ethos of Japanese craft. Our stand will explore how craft from Japan and beyond finds beauty in simplicity, to achieve balance and serenity through the objects around us. 

The concept celebrates the philosophy of minimalism, placing emphasis on organic textures in clay, textiles, wood, washi paper and glass. The makers also share a close relationship with nature, making subtle reference to the organic origins of their materials.